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Influence You Desire
Influence You Desire
The art of brand storytelling is often shaped by science. Research shows the human brain responds the same way to highly descriptive stories and can’t tell the difference between a fictional tale and a real-life encounter.
As a brand’s most valuable marketing asset, storytelling helps brands create captivating relatable stories that generate strong credibility among loyal customers. That's because brand storytelling builds on the foundational human need to connect with others.
However, instead of putting the brand or its product or service as the main character in the narrative, we focus on the customers and what's in it for them.
That’s why we’re passionate about helping brands remain central to their customers through effective storytelling.
Since 2003, we’ve been breaking boundaries and providing clients with strategic communications and tools to build their narrative and influence people.
A lot of organizations mistake their product, service, name or logo for their brand. While those are all elements of the brand, a company’s brand is actually the emotional feeling that is brought out in someone.
Through our brand development process, we make businesses think about how they make their end consumer feel and what kind of emotional response can be elicited from their interaction with the brand.
That’s because it’s not about what brands do or even how they do it, it's about why they do it. And customers who believe in the why will trust the emotion they feel and loyally support the brand.
Effective communication is more than simply sharing information; rather, it must compel people to first understand the message, then act.
Successful storytelling moves people by engaging with the listener’s energy and emotions. It’s authentic, honest and elicits an emotional response that allows people to connect with the brand. The goal: to connect with people who believe what the brand believes.
This bonding experience is incredibly powerful for human beings because it builds trust, which leads to a more intense relationship between brands and their customers.
It’s not through product attributes or service promises but through a sense of shared values that we engage and reengage the imagination of audiences.
Jason, President & Co-Founder, MD Energy Advisors
We guide startups and established organizations through the brand development platform using a series of half- and/or full-day workshops. We ask the tough questions and even get a bit uncomfortable to effectively position the company so it delivers on its brand promise every single time.
PR influences, engages and builds relationships with key stakeholders. We help brands find their story and figure out what they want to say so they can meaningfully connect with their audiences. We manage the message and use select channels to disseminate it for maximum impact.
Content is still king. We craft and curate content for client use in a variety of ways, including blog posts, infographics, SEO articles, case studies, collateral and newsletters. Research for public use is a sweet spot as it provides a lot of content and storytelling opportunities.
Leaders who have a story to tell don’t always have the time to tell it. Naturally, we adapt to client voices, recreating their tone and texture so it’s a seamless engagement with their brand. Think bylined articles, syndicated articles, blog posts, white papers, speeches and manuscripts.
Debbi, Director, Founder,
Girls' Empowerment Mission
Fedder Management Corporation
For more than 20 years, Jen Raider has passionately helped brands remain central to their customers through effective storytelling. Since 2003, she’s been breaking boundaries and providing clients with strategic communications and tools to build their narrative and influence people.
Jen’s storytelling endeavors have always focused on differentiation from the competition. She excels at launching new, never-been-done-before initiatives as well as providing updates to those tried-and-true.
Jen launched Aintree Communications after sharpening her skills through branding, advertising, marketing, and public relations on behalf of companies in various industries, including education, nonprofit, consumer goods, commercial real estate, and finance.
Her breadth of experience comes from working in agency and corporate settings, which prepared her to work in fast-paced environments and meet multiple deadlines. Her work can be heard on the radio, experienced on TV, seen while scrolling social media, and read on organizational blogs as well as in print and online media outlets in the U.S. and 29 other countries.
Jen graduated magna cum laude from Emerson College and earned a Bachelor of Science in Marketing Communications: Advertising and Public Relations.
jen at aintreecomm.com
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