For more than 15 years, Jen Raider has told stories through marketing and public relations on behalf of companies in various industries, including education, nonprofit, consumer, finance and sports.
For these organizations, Jen has successfully garnered media interest and coverage, marketing results, donor attention, video views and social media clicks, shares, likes, tweets, pins and pluses. She understands the importance of writing creatively but effectively to influence and persuade, and believes showcasing leadership expertise can add to overall brand awareness and reputation. Jen has a proven record of writing and editing paid, earned, shared and owned media, including contributed and bylined articles, internal and external communications, blog posts, holding statements and talking points. Additionally, she has effectively translated large amounts of data and academic language into consumer-friendly bites of information.
Jen’s breadth of experience comes from working in agency and corporate settings, which have prepared her to work in a fast-paced environment and meet multiple deadlines. She also has experience working remotely and with colleagues located all around the world. Jen has collaborated with creative professionals in design, photography and videography to produce engaging materials that meet various objectives. In addition, she has experience preparing presentations and speeches for leadership as well as delivering them to c-suite executives. As a result, she is comfortable and confident working with colleagues at all levels.