The art of brand storytelling is often shaped by science. Research shows the human brain responds the same way to highly descriptive stories and can't tell the difference between a fictional tale and a real-life encounter.
As a brand's most valuable marketing asset, storytelling helps brands create captivating relatable stories that generate strong credibility among loyal customers. That's because brand storytelling builds on the foundational human need to connect with others. However, instead of putting the brand or its product or service as the main character in the narrative, we focus on the customers and what's in it for them.
That's why we're passionate about helping brands remain central to their customers through effective storytelling. Since 2003, we've been breaking boundaries and providing clients with strategic communications and tools to build their narrative and influence people.
A lot of organizations mistake their product, service, name or logo for their brand. While those are all elements of the brand, a company's brand is actually the emotional feeling that is brought out in someone. Through our brand development process, we make businesses think about how they make their end consumer feel and what kind of emotional response can be elicited from their interaction with the brand. That's because it's not about what brands do or even how they do it, it's about why they do it. And customers who believe in the why will trust the emotion they feel and loyally support the brand.
Effective communication is more than simply sharing information; rather, it must compel people to first understand the message, then act. Successful storytelling moves people by engaging with the listener's energy and emotions. It's authentic, honest and elicits an emotional response that allows people to connect with the brand. The goal: to connect with people who believe what the brand believes.
This bonding experience is incredibly powerful for human beings because it builds trust, which leads to a more intense relationship between brands and their customers. It's not through product attributes or service promises but through a sense of shared values that we engage and reengage the imagination of audiences.
Point blank: Aintree Communications gets it done! Jen and her team were instrumental in our rebrand and the honing of our mission and vision. Our core values of accountable, ambition, integrity, competence and empathy were developed with Aintree and govern all decisions within the organization.
We guide startups and established organizations through the brand development platform using a series of half- and/or full-day workshops. We ask the tough questions and even get a bit uncomfortable to effectively position the company so it delivers on its brand promise every single time.
PR influences, engages and builds relationships with key stakeholders. We help brands find their story and figure out what they want to say so they can meaningfully connect with their audiences. We manage the message and use select channels to disseminate it for maximum impact.
Content is still king. We craft and curate content for client use in a variety of ways, including blog posts, infographics, SEO articles, case studies, collateral and newsletters. Research for public use is a sweet spot as it provides a lot of content and storytelling opportunities.
“Jen helped create visually compelling and meaningful invitations and promotional materials for our non-profit program. She was so organized, easy to work with, flexible and creative. She demonstrated intense knowledge of our audience and used the right words to share our important message.”
“Jen regularly provides concise, well-written copy with quick turnaround. She also helped us utilize our social media strategy so we can use it as an effective marketing tool in today's digital era. Jen's quality is consistent and she's definitely our go-to for communications, every time!”